Arguably the oldest existing form of marketing in existence, signage is one of the easiest ways for consumers, patrons, and visitors to both find where they’re going and discover somewhere new. In fact, a 2017 survey found that more than 50% of consumers first learned about and visited a business because of an on-premise sign.
While it certainly makes sense that the majority of people first learn about a business because of their signage, it’s crucial that business owners—from retail, to food service, hospitality, and everything in between—understand and appreciate the important role their signage of choice plays. After all, if it’s the first thing people notice, shouldn’t it be something that resonates in their memory as aesthetically appealing and memorable as well?
While signage comes in all shapes and sizes, from digital to static, simple to over the top, and durable to short term, one of the most unique and visually appealing forms of signage are routed signs. Forged out of wood, metal, acrylic, or plastic, routed signs can be customized to fit with the unique look and feel of any business or organization—they’re flexible, durable, and most importantly of all, customizable.
Flexible
Available in all shapes and sizes, routed signs can be designed to suit any need or use case. Similarly, they can stand alone as part of a completely new installation or be designed to fit within an existing signage structure or space.
Durable
Crafted from high quality materials, including wood, metal, acrylic, or plastic, routed signs can be designed for both indoor and outdoor use. Regardless their physical location, routed signs are created to withstand the test of time and weather conditions without fading, chipping or peeling.
Customizable
Whether you’re looking to match the look and feel of a business’ logo, the outside of their storefront, or the appearance they hope to portray to visitors and customers, routed signs can incorporate a variety of customizable colors, textures, and designs to accommodate every unique style.
At J Signs and Graphics, we are experts in wall things routed signs—and we have the experience to prove it. From large-format exterior signage at the Southern Pines Police Department, Aberdeen Fire/Rescue, and the Cypress Creek community, to interior signage at Southern Software and Sandhills Community College, just to name a few, J Signs and Graphics has nearly 20 years of experience bringing signage visions to life.
If you’d like to learn more about routed signs and how they can help you reach a broader audience, visit jsignsandgraphics.com or give us a call at 910-315-2657.
